What is Marketing?

Marketing is a broad term which can be broken down into a few different categories – advertising, public relations, sales and promotions. These are all specialties within marketing which make up the core positions that most companies hire for. Marketing professionals work closely with managers in companies to increase sales and profits, as well as improve or maintain the public image of a company. Additionally, marketing expects, with help from other professionals, are responsible for analyzing the demand for a certain product and deciding the proper way to market the product to a niche audience.


What is an Online Marketing Degree?

Many businesses require applicants to hold a Bachelor’s or Master’s Degree for marketing positions. In most cases, applicants hold degrees in subjects like in business administration, but many institutions now offer specific marketing degree programs, especially online universities. On occasion, companies look for professionals with journalism backgrounds for public relations and advertising manager positions, and highly technical companies may require additional certification in their related field.

Many schools are starting to offer Bachelor’s and Master’s Degree programs for marketing, and Doctorates at some. These degrees are more specialized than business administration programs, and offer a more intensive education in areas specific to marketing, advertising and sales. Some schools are beginning to offer courses that focus on marketing in social media – something which more and more businesses are beginning to utilize.


Job outlook in the field of Marketing

Marketing careers are currently growing, according to the Bureau of Labor Statistics’ (BLS) 2010-2011 Occupational Handbook. Marketing positions are estimated to increase by 13 percent by 2018, with the only negative trend showing in advertising positions – a negligible 2 percent decrease, which does not necessarily mean a lack of open positions, but more likely little change in the current trends. The area with the highest projected increase is sales, with 15 percent growth expected in the next seven years. These positions are the most obviously affected by company growth.

The majority of job openings in marketing fields occur due to the need to replace professionals who leave a company or retire. However, marketing positions are highly competitive, and recent graduates should focus on extra skills to increase their chances of being hired. Strong public speaking skills, being able to speak a foreign language and excellent written and oral communication skills are all very important for standing out among the crowd for these jobs.


What do Marketing positions pay?

In 2009, a survey by the National Association of Colleges and Employers found the average starting salary of marketing professionals is $43,325 per year. This average is based off of all specializations. Additionally, 2008 numbers show an average salary between $80,000 for advertising managers and as high as $109,000 for other marketing manager fields. The same reports by the BLS show that marketing professionals in computer-related fields hold the highest average salaries.


What are some of the Marketing positions most commonly available?

Companies usually hire marketing professionals for positions dealing directly with sales, advertising and public relations. However, there are other fields that graduates in campus-based and online marketing degree programs can focus on. For example, marketing research is a very important field that more and more companies are hiring in. There is also product promotion and marketing communications, both highly sought after fields of specialization.



It is important for anyone interested in a marketing career to remember that these positions are some of the most highly visible and important jobs in a company. Because of this, successful marketing managers have some of the highest promotion rates in any field, and are the most likely to become top executives in a firm or have the chance to open up their own businesses.



*Source Reference: U.S. Bureau of Labor Statistics. http://www.bls.gov